When I logged on to my WordPress account today to lay out a few small words within this often neglected space I saw the words Magic Quadrant. Magic Quadrant... As I quickly clicked through the pages my brain took in those words just as the screen changed. I quickly assumed it was in relation to some WP-related workshop or other, but honestly, I don’t know.
Clearly, I found the words intriguing. Suddenly what I had expected to fill these lines with had floated away–my mind instead consumed with Magic Quadrant.
A quick consult with Alexa tells me that this is a series of market research reports published by IT consulting firm Gartner that involve some sort of data analysis regarding marketing… this point in her delivery of the information I requested is when my eyes glazed over and my ears filled with music similar to that of the Academy Awards when they are rudely trying to get winners to stop talking. It seems as though a group of people pulling together reports on data of any sort would come up with a better name than Magic Quadrant.
Magic Quadrant sounds to me like a sweet spot. And maybe, in laymen’s terms, that’s what we’re talking about here.
I get certain aspects of marketing. I understand, with someone who has something to sell, I need to identify my ideal customer and decipher what the need they have is, so I can meet it. I get all of that… But then, other people just like me are talking about SEO words and I’ll be honest: Cue glazed eyes and Oscar orchestra because I’m done.
I want to be the author who tells the truth about life–my life, and life happening all around me. I want to share not the dry data of events, but how they feel and why they matter. I want to focus on the power of story, the power of healing, the power of empathy, rest, genuine self-care, and acting love. I don’t want to craft posts around trending words that bring people to this space. I don’t want to conform my writing to what is attracting the most buzz. I want this space to be a quiet, restful space where those who come here know they will be safe to read, process, and might just leave with something that balms something in them which burned a little before they got here.
The true Magic Quadrant.
My way feels a little less dirty, although the other way isn’t at all dirty either, it just doesn’t feel like me.
This may be why I’ll probably never be a best-seller or make it onto many book lists. I think I’ve had to grow to the point where I’m ok with that. Early on writers are taught to want one of the big publishing houses to buy their book, and to dream of the NYT bestseller list… For a long, long time those were the things I believed I wanted too, because these were the things I was taught to chase if I wanted to be a writer.
I no longer want those things.
Whether it is five or five-hundred thousand people who read my blog, listen to my show, or buy my book, I want it to matter. I want it to feel like a genuine moment of intimacy followed by a good friend wrapping a blanket around their shoulder and reassuring them–There there… You’re ok, and even when it doesn’t feel like it you’re not alone. This space is safe and warm, real and connected…
It turns out my magical space is far more fairy-twinkle lights, steaming mugs of tea, and cozy blankets than the data would allow, and I this feels right for me.